Health Geographics was established by ADS to link the health component of the Elaborate database with an online dashboard and Esri maps, to develop a new business focussing on health and welfare services, our fastest growing industry group, which has generated one in three Australian jobs in the last decade.
🎓I put on my Education Geographics hat today to write an opinion piece for the Australian Financial Review for Tuesday’s paper and you’ll find it now in the online edition on this link (behind the paywall): 🔗 View this story in the AFR The story discusses the choices confronting all parents when they choose aRead More
Had a chat with John Stanley of 2GB/4BC this week, at the tail end of yet another hot and humid Queensland summer of cyclones, heatwaves and floods. I recall making the suggestion to John that if the Labor PM was planning on fighting another election over the impact of global warming, then it would beRead More
My editor has okayed me posting the original story on spatial electoral strategy from the Australian Financial Review’s special New Year’s Edition and here it is. It looks as though 2024 will be a rerun of 2023 in many respects, albeit with signs of cresting and then stabilising for population growth, prices and interest rates.Read More
Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.( Principal - Billanook College )
ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.( Retired Head of College - Springfield Anglican College )
John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.( Retired Principal and Chief Executive - The Knox School )
These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.( Former Business Manager - St Andrews Lutheran College )
Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.( Retired Headmaster - Citipointe Christian College )
As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.( Principal - West Moreton Anglican College )
Would you like more information on how Health Geographics can cost effectively leverage your existing customer information?