Health Geographics was established by ADS to link the health component of the Elaborate database with an online dashboard and Esri maps, to develop a new business focussing on health and welfare services, our fastest growing industry group, which has generated one in three Australian jobs in the last decade.
Education Geographics has won the prestigious InfoSol 2023 Award for the Most Valuable Dashboard, for its Australian School App which is now driving record enrolment growth for school leadership teams across 130 Australian Non-government schools. Paul Grill, the CEO of Infosol personally congratulated EGS and its CEO and dashboard designer Reg Kernke on the achievementRead More
Above is a snip of our ADS/Esri online map showing in shades of red the larger estimated Two Party Preferred swings to Labor in the March 25 NSW election at the close of counting on election night. 🔗 https://arcg.is/0rqGez My preliminary analysis of the March 25 NSW State election vote and swings appears in today’sRead More
Read the full background stories about the Aspirational Left Families now reshaping Australia Three key decisions that adults in Australia are making about their own lives, and their families, revolve around choosing who to vote for in an election, staying healthy and giving their kids the best education they can. Sarah Ho, who moved withRead More
Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.
ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.
John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.
These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.
Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.
As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.
Would you like more information on how Health Geographics can cost effectively leverage your existing customer information?