Our Services

Health Geographics

Health Geographics was established by ADS to link the health component of the Elaborate database with an online dashboard and Esri maps, to develop a new business focussing on health and welfare services, our fastest growing industry group, which has generated one in three Australian jobs in the last decade.

Our People

Recent News

Read the full background stories about the Aspirational Left Families now reshaping Australia

New Face of Politics

Read the full background stories about the Aspirational Left Families now reshaping Australia Three key decisions that adults in Australia are making about their own lives, and their families, revolve around choosing who to vote for in an election, staying healthy and giving their kids the best education they can. Sarah Ho, who moved with

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health-geographics-sc March 13 ,2023
Esri online map on the Aspirational Left by current federal seats from March 3, 2023

Rise of the Aspirational Left voters reshaping Australia

Here’s a snip of an ADS/ESRI online map showing dark red shading for the three federal seats of Brisbane, Griffith and Ryan. All three seats were won by the Greens from the Liberals or from Labor in 2022, despite big Two Party Preferred (2PP) swings and votes to the ALP. https://arcg.is/0G4iL1 These seats are coloured

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health-geographics-sc March 03 ,2023
Political Pitfalls Ahead - AFR New Year Special

Political Pitfalls Ahead

I have a little opinion piece in the Australian Financial Review’s New Year Special Edition on some of the political and economic issues awaiting the attention of the Commonwealth Government during 2023 and AFR subscribers can find it here: https://www.afr.com/politics/federal/albo-looks-a-shoo-in-but-a-lot-could-go-wrong-in-2023-20221227-p5c8we The story uncovers some unexpected Covid impacts for 2023 and beyond for population growth, the

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health-geographics-sc December 29 ,2022

What Our Clients Say

Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.

Roger Oates

( Principal - Billanook College )

ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.

Steve Croft

( Retired Head of College - Springfield Anglican College )

John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.

The Knox School

Allan Shaw

( Retired Principal and Chief Executive - The Knox School )

These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.


Stephen Cooke

( Former Business Manager - St Andrews Lutheran College )

Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.

Pastor Ron Woolley

( Retired Headmaster - Citipointe Christian College )

As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.


Geoff McLay

( Principal - West Moreton Anglican College )

Clients - Past and Present

Would you like more information on how Health Geographics can cost effectively leverage your existing customer information?