Our Services

Health Geographics

Health Geographics was established by ADS to link the health component of the Elaborate database with an online dashboard and Esri maps, to develop a new business focussing on health and welfare services, our fastest growing industry group, which has generated one in three Australian jobs in the last decade.

Our People

Recent News

John Stanley and John Black – 8th November

I had the pleasure of meeting with John Stanley of 2GB/4BC for a captivating conversation about Australian and international demographics. We didn’t shy away from the pressing current events either, delving into the intersection of demographics and the ever-evolving world around us. I hope you find it informative.   

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health-geographics-sc November 09 ,2023
Voice Referendum 2023 - Bruised Labor Back to Basics

Bruised Labor Back To Basics

I had an opinion piece in the Financial Review today on the demographics driving the Voice Yes and No votes. The online edition has a lot of the charts which you might find interesting. Here’s the link to my online op ed (behind the AFR paywall): 🔗 https://www.afr.com/politics/federal/demographics-explain-how-we-voted-on-saturday-20231012-p5ebuu Our chief Mapper and head of Health Geographics

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health-geographics-sc October 16 ,2023
I can tell New Zealand Customs that, in all honesty, I definitely packed this bag myself. Not quite a triumph of three dimensional spatial optimisation.

Good to go 👍

I can tell New Zealand Customs that, in all honesty, I definitely packed this bag myself. Not quite a triumph of three dimensional spatial optimisation.

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health-geographics-sc September 17 ,2023

What Our Clients Say

Billanook College has worked with John Black and the Education Geographics team for many years now and this partnership has been critical to underpinning the Strategic Planning that we have conducted as a school. Their focus on providing quantitative information, supported by broad industry knowledge, has formed an essential part of our decision making and I would highly recommend their work to my colleagues.

Roger Oates

( Principal - Billanook College )

ADS demographic profiling has helped us focus marketing initiatives in areas where we could make the biggest enrolment gains. ADS also coordinated a follow up phone survey which was valuable in a number of ways. It led to several parents contacting the College for more information, assisted the College to better understand the thinking behind the decision making of parents in the local area and provided a new perspective on current and future bus routes. I would recommend the process to any school looking for new insights into how to gain enrolments.

Steve Croft

( Retired Head of College - Springfield Anglican College )

John Black, through ADS and Education Geographics has assisted our strategic marketing, enrolment targeting, bus routes and aided in a deeper understanding of our current parent demographics and the overall demographics of our drawing area. This has been done via data sets, presented as interactive maps and easy to understand visual information. The interactive maps and visual information comes with easy to understand instructions and most importantly, accurate analysis.

The Knox School

Allan Shaw

( Retired Principal and Chief Executive - The Knox School )

These new on line reports and the format they are presented on are fantastic. There is a lot of rich data there that would have gathered dust in the hard copy of the report, but the interactivity of the site is much more conducive to digesting the material. One key to making this useful is your interpretation and descriptions for the items like Stereotypes, Demographics, etc. Thanks for taking us on as a demonstration school. I hope you benefit from it as much as we are.


Stephen Cooke

( Former Business Manager - St Andrews Lutheran College )

Our College has used the services of John Black (ADS) for many years now, and reliable statistics with great interpretation has given our Board and Executive greater confidence about the marketplace than we could possibly have otherwise. Every school should be watching its market and demographics closely, and in this field, the work of John Black (ADS) is outstanding.

Pastor Ron Woolley

( Retired Headmaster - Citipointe Christian College )

As a result of the work we have done with ADS and Business Geographics, our approach to future enrolment recruitment has become far more strategic, focussed and efficient. In particular, the geo-coding of enrolments has enabled us to recalibrate our bus runs… so as to maximise service to families with enrolled students in 2015. Really useful data.


Geoff McLay

( Principal - West Moreton Anglican College )

Clients - Past and Present

Would you like more information on how Health Geographics can cost effectively leverage your existing customer information?